THIS IS HOW WE DRIVE RESULTS
As a Digital Agency, Digilari knows it is easy to get caught up in the many platforms and channels you can use to market to your target consumers, however digital channels are purely limited to the delivery. Understanding consumer behaviour and the customer buyer journey allows you to outline your products target market and narrow down your delivery methods to ensure you are targeting your consumers in the right place at the right time.
Measuring these two metrics will determine how effective your current strategy is:
Purchase to action ration (PAR) – Defines how well companies convert brand awareness into brand purchase
Brand advocacy ratio (BAR) – How effectively companies convert brand awareness into brand advocacy.