Content Marketing

Tale as old as time, content has been the backbone of all the activities since the very first beginning of marketing and advertising. In the digital world, the art of storytelling must be taken to the next level to tap into customers’ emotions and love. Why? Because they are engaging with your content long before starting a conversation with you. As such, content marketing is your chance to deepen your relationship bond with customers.

Digilari specialises in creating remarkable content that helps you engage, entertain, educate, and enrich your target audience. Even better, we produce content that supports the improvement of long tail organic traffic for long term cost reduction.

Definition Post: Markets are changing everyday and so are the tools, terminology, resources and strategies.  A Definition post is a great way to define and explain something new entering the Marketplace.

Methods:

  1. Vlog (Video Blog)
  2. Blog article
  3. Facebook/Instagram Live/Snapchat Story

Interview: An Interview with an industry leader, current client/customer is a powerful way to provide insights into your industry or business.

Methods:

  1. Vlogs
  2. Podcasting
  3. Facebook Post
  4. Email Newsletter

Guard Down Post: Develop a personal post about yourself and show some emotion to engage your target market on a different level, showing emotion is not a display of weakness.

Methods:

  1. Vlog/Video Diary
  2. Blog Article

Issues Post: Select issues that affect your market or target audience and define the issue, provide insight on the issue and recommend a strategy to overcome this.  Design content around the issues affecting your marketplace.

Methods:

  1. Vlog
  2. Blog article
  3. Social media post
  4. Landing Page
  5. Email Newsletters

Lists post: This is a simple post, list the tools/resources/strategies that your target market would find useful to assist them in your area of expertise.  Think of this as free advice, but remember don’t give away everything you know!

Methods:

  1. Blog article
  2. Interactive video, demonstrating how to use the tools as well
  3. Interactive Facebook post (Post one tool from your list everyday for a week)

Answer Post: This is a great post to encourage engagement from your audience.  In this post you post a question and ask your audience to answer.

Methods:

  1. Social media post
  2. Blog article (audience posts in comments)
  3. Kwickie app (if your audience is on this platform)

Research post:Conduct your own research on an unknown or familiar topic in your area of expertise and report on your findings.  Try and make this a niche topic and really input your own opinion into the discussion of your research.  The audience don’t just want to read something interesting, as a specialist in the area they want to hear your opinion on the matter.

Methods:

  1. Email Newsletter
  2. Blog article
  3. Informative and Interactive Vlog (Use a whiteboard to share and explain your findings)

Inspirational Post: Share an inspirational news story, extraordinary achievement, famous quote or even a clip from your favourite Rocky movie.

Method:

  1. Video Clip
  2. Social media post
  3. Blog article

how we approach content marketing

Step 1: Audience, persona, & journey

Before formulating a sound content strategy, you must have a strong understanding of your target audience and how your business plays a part in their journeys. Every customer journey is different, but by mapping the key steps, we can matching tailored content in each step and ensure content does its job.

Step 3: Content creation

Digilari content team will work with you to research content ideas that are well-reversed in your business. Specialising in the art of conversion through content, we create all forms of written, audible, and visual content that attract target customers towards your business offerings.

Step 2: Content strategy

What makes you outstanding in the market is the strategy. Knowing where you will go and anticipate future steps are keys to winning profitable customer actions. A well-developed content strategy will help you generate a better understanding of how and when to reach to your potential customers.

Step 4: Content outreach & promotion

Getting the right people to see your content at the right stage of their journey will speed up your pipeline and create new business opportunities. There is a range of available owned, paid and earned media channels, but Digilari will advise you on the best amplification methods and platforms that generate the greatest return without investing too much time, budgets, and resources.

measure the effort

You will be eager to know how your content is performing. So will we.

Based on your specific business objective outlined in the content strategy, we will work with you to break it down to smaller elements, then define relevant measurable metrics and KPIs that match different target stages of customer journeys. Grounded by data, we provide you with comprehensive reports about the return on objectives that you are looking for.

Are you ready to transform into a publisher?