Better results with Sales and Marketing Alignment

Are you having trouble attracting or managing leads through your business?

Are you constantly challenged when it comes to online lead generation and CRM pipeline management? Well, you are not alone!

 

As a Hubspot-certified Inbound Marketing agency, we work with clients to attract, convert and manage high-quality leads by better aligning their Inbound Marketing and Sales Management activities.

 

Digilari’s goal is to provide seamless Sales & Marketing alignment by ensuring key sales and marketing stakeholders have complete pipeline visibility, clear lead identification and targeted content generation that achieves higher conversion results.

Why is Sales & Marketing Alignment Important for Lead Generation?

When sales and marketing teams work together, companies see 36% higher customer retention and 38% higher sales win rates-Hubspot 

At Digilari, we add value to Marketing & Sales teams and business leaders by helping you understand your clients, their expectations and providing solutions to earn their trust. 

We do this by setting up strong lead generation and management processes that incorporate easy to use CRM and Marketing & Sales Enablement tools. These processes make it easier to drive impactful lead nurturing strategies that generate a high volume of better-qualified prospects in a scalable, predictable and repeatable way.  

How Can We Help You Get Better Qualified Leads, Then Manage Them More Effectively?

Digilari Media will set up a lead generation and management toolkit that is not only simple to use, it will also be the key to the future growth of your business overall . The best thing is that there are no upfront costs associated with the actual tools’ usage and absolutely no long term commitments.

Three “Free Lead Gen & Management Tools” We Will Implement For You

1. HubSpot CRM (Customer Relationship Management)

2. HubSpot Marketing

3. HubSpot Sales

CRM Services that Create Introductions

  • Portal creation, CRM configuration and user permissions assignment;
  • Creation of custom properties for Contacts, Companies and Deals based on the sales process;
  • Creation of Deal Stages based on the Sales process for the first pipeline;
  • Importation of Database to HubSpot (Companies, Contacts, Deals).

 

Marketing Services that Measure Lead Quality

  • Installation of the HubSpot Tracking Code on the current website to collect traffic & conversion data and track website visitors;
  • Creation of a Lead Nurturing Funnel to capture leads (HubSpot Branded Pop-Up form);
  • Create and embed HubSpot forms.

Sales Services that Maintain Connections

  • Installation of HubSpot Sales Extension (Outlook Win/Mac, Chrome) for the Sales Team’s use;
  • Connection of the business inbox to the HubSpot CRM (Gmail, Outlook 365 or IMAP);
  • Setup signatures (HTML) for Sales reps in the CRM;
  • Configuration of meetings links for Sales Reps.

Sales Enablement Services

If you already have your lead generation and management processes in place, great!  Now take it to the next level with our OPTIONAL Sales Enablement service, that assists in creating your inbound growth strategy. Our lead magnet services convert one-time visitors into customers.

Here’s how:

1. Creation of Sales email templates with personalisation tokens

2. Setup of Messages (Chat) tool in the current website

3. Creation of Sales Sequences

4. Creation of Sales Sequences

Learn About Our Resources To Boost Sales Enablement

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