SEO Brisbane

SEO is not only about making search engines think your site is better than your competitors’, but it is also about retaining leads on your site and converting them into customers. Digilari works to ensure your website generates the right signals for both search engines and target customers.

Our SEO Brisbane services focus on on-page optimisation and off-page link building initiatives for a long term strategy. Starting with a detailed audit and evaluation of your current SEO status, we will develop a strategic SEO plan aligned with your key business objectives and collaborate with your internal team for ongoing execution and optimisation.

our seo approach

Tailored SEO strategies

There is no one size fits all approach in the SEO dictionary. At Digilari, we spend time conducting market research to identify gaps, then devising a customised and holistic strategy for your SEO profile.

Data and analytics

We are obsessed with data and analytics. It is where we come up with all the valuable insights and hints for our next actionable items. Thanks to priceless keywords data, SEO tells you what typical customers in your industry are interested in, helping you redefine your overall business strategies.

Quality over quantity

SEO is a long term strategy. While we cannot deliver the results overnight, we guarantee that our SEO experts will provide cutting edge on-page and off-page initiatives to ensure good quality, qualified traffic and leads come to your site.

Tools and platforms

Utilising the latest industry tools and platforms, Digilari stays at the forefront and identifies where improvements can be made by analysing not only your site but your competitors’ sites from a technical SEO perspective.

Digilari differences

Experienced SEO Specialists

Only experienced specialists will work on your campaign, giving you the experience needed to deliver cutting edge results.

100% Transparency

We value trust and relationship. We commit to being transparent in all communication and media spend.

Outcome Focused

We considered ourselves part of your in-house team, take our time to know your business and devise strategies that work for you.

how we achieve SEO success for our Brisbane clients

We believe there is no one-size-fits-all approach in SEO. Each business and website is unique and requires special attention. Therefore, everything we do at Digilari Media is strongly customised and tailored. We invest time in initial research and audit, so that we can develop an SEO strategy that works for you.

Below are some typical elements in our SEO approach. Some clients need all of them. Other clients focus exclusively on a specific part. Depending on your business and website, we will prioritise work required and devise SEO campaigns that meet your budget and objective.

Keyword Research

Keyword research is arguably the most important element in an SEO campaign. For us, it sets a foundation for our future work. Keyword research helps us understand your industry and business, learn how your potential customers are using search engines to look for solutions, and what are your current ranking positions in search engines. From this keyword research, we will set out an SEO strategy to get your site discovered for high-converting keywords.

Comprehensive Site Audit

With the support of a variety of SEO auditing tools, we gather valuable technical data and insights that potentially cause issues on your website. However, a technical SEO audit does not mean exporting an auto generated report. Our in-house SEO specialist team will spend hours to interpret and analyse the collected data to diagnose the most important factors that will go toward developing  a powerful SEO strategy.

Onpage SEO

Onpage SEO involves a list of things you may not see. We will make sure issues are resolved, so that Google and search engines can crawl your website and know who you are, where you are located and what you do. Another critical focus that we invest our efforts in is engaging and appealing content to convert potential customers and persuade search engines that your website both relevant and up to date.

At Digilari Media, we provide real onsite deliverables for you to review. With experience in a variety of different CMSs (content management systems), we can even assist you with implementation in this step.

Ethical Backlink Acquisition

Your backlink profile is the key to top positions in the first search engine result page (SERPs). In other words, it is a passport to high organic rankings and free traffic. However, search engines do not consider all backlinks the same. Bad links may lead to a penalty from Google that results in a dramatic drop in your website ranking.

Digilari Media commits to practicing natural link acquisition techniques for your website. Furthermore, our SEO specialist will only seek links from reputable and relevant websites. Our goal is to craft and implement sustainable link strategies that support your business revenue.

SEO Progress Updates

Transparency is something extremely important at Digilari Media. Though SEO Brisbane campaigns are a long-term investment that rarely produces results overnight, we want you to keep track on what we are doing, when we are doing it, and how much it costs. We will provide regular customised reports about keyword ranking and traffic earnings. We will also work with you to understand these reports, as well as add or modify elements of the reports to suit your business goals.

As mentioned above, what we really do to improve your ranking visibility depends on your business.

Whilst we commit to bringing the best minds and resources on board to get better results for  your business there are a few things we would like to make clear.

Please read on…

Investment in search engine optimisation (SEO) means a long term commitment. There is no magic pill that helps you achieve results overnight. In most cases, SEO needs at least three to six months to see real benefits. Therefore, we need you to completely trust us in doing our job and understand there will be  a few months before you will see actual growth.

(On a side note, if you would like to  generate revenue right away, we recommend you start with paid advertisements such as our PPC Brisbane service).

Additionally, SEO does not only mean improved rankings, but also represents your business authority. And to build your authority, we need to encourage two-way conversations. As such in the beginning, we might ask a lot of questions in order to develop a deeper understanding about your business, your competitors and how your customers typically buy and use your products or services. Every piece of information can be a valuable insight to us. You might expect some questions such as:

  • What makes your business unique in the market?
  • What does your typical customer look like?
  • How do your customers find you? Are they visiting your website?
  • What are your expectations when investing in SEO? How do you think Search can help you?
  • Who are your competitors? Do they invest in online channels?

The more information we get, the better strategies we can come up with to help achieve your targets.

Because of the complexity of SEO, we would like to work with you in a partnership arrangement rather than a typical client-agency relationship. This is where we see a more refined and open path to success for you and your business.

If you would like to catch up for a completely obligation free chat and discover what our SEO Brisbane service can specifically do for your business, simply complete the form below and we will get back to you shortly.

Tick to stay up to date with the latest digital trends

Frequently Asked Questions About SEO

Below are popular questions that we are usually asked by new clients. If you still have concerns, get in touch on 1300 859 358 or shoot us a message via this form.

How long should I expect results from SEO?

All too often we hear that SEO is a long term game, however we know most businesses need to see quicker results due to internal budgeting and cashflow pressures. As such, depending on the competitive nature of your industry, with a multi-faceted SEO approach, including content marketing, technical fixes, page-speed improvements etc. our experience has shown we can make a noticeable positive impact within 3-4 months. Of course more sizeable optimisation results can and will take longer and should be considered as a long term, ever-improving part of your marketing channel mix.

Can you guarantee #1 ranking on Google?

We see and hear a lot of stories about SEO practitioners guaranteeing the 1st position  on Google, it can be done, providing the keyword you are targeting is minisculely niche, so obscure the term is rarely searched or its a specifically worded brand name. For example if you wanted to be in the number one position for the keyword ‘left-handed dentist with good smelling breath’ and you had a page on your dental website confirming this, we are sure we could get you to number one also, but let’s face it the search volume for that term is going to be near on non-existent.

On the other hand if your keyword was ‘teeth whitening Brisbane’ this is going to be a substantially more searched term, making it a lot more challenging to get that elusive number one position. No one could guarantee results on these types of competitive keyword terms.

In a nutshell we could not guarantee #1 ranking for highly competitive and profitable keywords.. However, we do determine the best course of action to out maneuver your competitors and gain the ground needed to get those improved rankings as soon as we can.

Do you have a lock-in contract?
The simple answer is that we don’t have any lock-in contracts, preferring to have our clients want to stay with us due to the great results we are getting for them. However we do price our services on the length of time a client wishes to commit to inline with the strategic plan we create. In other words, once we establish the key priorities that need to occur in order to meet the agreed upon KPI’s, we will offer a monthly management fee based on a 3, 6 or 12 month commitment period. Inline with this we offer a 60 day cancellation period, in writing, with the only caveat being that  if you have only been with us three months out of a six month commitment , you agree to pay the difference in the rate schedule on exit.

How much do SEO packages cost with Digilari?

Whilst we have guideline pricing packages, starting at an investment of $1600 + gst per month, there is no ‘one size fits all’ SEO solution and as such our approach is to understand your business objectives, find out exactly what is needed to be done, over what time and then design a package inline with these.

Why should I continue investing in SEO after I achieve first page rankings?

SEO is a never ending story due to the many influencing factors that can affect even number one rankings. For instance, your competitors, seeing you as number one, want to topple you and they employ similar strategies that get you there. If you’ve stopped your SEO activity there is a very good chance they will eventually succeed. Also Google has over 3000 updates to its algorithm every year, with our experience finding a lot of these as ranking altering changes, something that you need to stay on top off.

Simply put, when you reach number one you need to defend it by continuing on the great work that got you there and seeing it as an investment not a cost.