SEO is not only about making search engines think your site is better than your competitors’, but it is also about retaining leads on your site and converting them into customers. Digilari works to ensure your website generates the right signals for both search engines and target customers.
Our SEO Brisbane services focus on on-page optimisation and off-page link building initiatives for a long term strategy. Starting with a detailed audit and evaluation of your current SEO status, we will develop a strategic SEO plan aligned with your key business objectives and collaborate with your internal team for ongoing execution and optimisation.
our seo approach
Tailored SEO strategies
There is no one size fits all approach in the SEO dictionary. At Digilari, we spend time conducting market research to identify gaps, then devising a customised and holistic strategy for your SEO profile.
Data and analytics
We are obsessed with data and analytics. It is where we come up with all the valuable insights and hints for our next actionable items. Thanks to priceless keywords data, SEO tells you what typical customers in your industry are interested in, helping you redefine your overall business strategies.
Quality over quantity
SEO is a long term strategy. While we cannot deliver the results overnight, we guarantee that our SEO experts will provide cutting edge on-page and off-page initiatives to ensure good quality, qualified traffic and leads come to your site.
Tools and platforms
Utilising the latest industry tools and platforms, Digilari stays at the forefront and identifies where improvements can be made by analysing not only your site but your competitors’ sites from a technical SEO perspective.
how we achieve SEO success for our Brisbane clients
We believe there is no one-size-fits-all approach in SEO. Each business and website is unique and requires special attention. Therefore, everything we do at Digilari Media is strongly customised and tailored. We invest time in initial research and audit, so that we can develop an SEO strategy that works for you.
Below are some typical elements in our SEO approach. Some clients need all of them. Other clients focus exclusively on a specific part. Depending on your business and website, we will prioritise work required and devise SEO campaigns that meet your budget and objective.
Keyword research is arguably the most important element in an SEO campaign. For us, it sets a foundation for our future work. Keyword research helps us understand your industry and business, learn how your potential customers are using search engines to look for solutions, and what are your current ranking positions in search engines. From this keyword research, we will set out an SEO strategy to get your site discovered for high-converting keywords.
Comprehensive Site Audit
With the support of a variety of SEO auditing tools, we gather valuable technical data and insights that potentially cause issues on your website. However, a technical SEO audit does not mean exporting an auto generated report. Our in-house SEO specialist team will spend hours to interpret and analyse the collected data to diagnose the most important factors that will go toward developing a powerful SEO strategy.
Onpage SEO involves a list of things you may not see. We will make sure issues are resolved, so that Google and search engines can crawl your website and know who you are, where you are located and what you do. Another critical focus that we invest our efforts in is engaging and appealing content to convert potential customers and persuade search engines that your website both relevant and up to date.
At Digilari Media, we provide real onsite deliverables for you to review. With experience in a variety of different CMSs (content management systems), we can even assist you with implementation in this step.
Ethical Backlink Acquisition
Your backlink profile is the key to top positions in the first search engine result page (SERPs). In other words, it is a passport to high organic rankings and free traffic. However, search engines do not consider all backlinks the same. Bad links may lead to a penalty from Google that results in a dramatic drop in your website ranking.
Digilari Media commits to practicing natural link acquisition techniques for your website. Furthermore, our SEO specialist will only seek links from reputable and relevant websites. Our goal is to craft and implement sustainable link strategies that support your business revenue.
SEO Progress Updates
Transparency is something extremely important at Digilari Media. Though SEO Brisbane campaigns are a long-term investment that rarely produces results overnight, we want you to keep track on what we are doing, when we are doing it, and how much it costs. We will provide regular customised reports about keyword ranking and traffic earnings. We will also work with you to understand these reports, as well as add or modify elements of the reports to suit your business goals.
Investment in search engine optimisation (SEO) means a long term commitment. There is no magic pill that helps you achieve results overnight. In most cases, SEO needs at least three to six months to see real benefits. Therefore, we need you to completely trust us in doing our job and understand there will be a few months before you will see actual growth.
(On a side note, if you would like to generate revenue right away, we recommend you start with paid advertisements such as our PPC Brisbane service).
Additionally, SEO does not only mean improved rankings, but also represents your business authority. And to build your authority, we need to encourage two-way conversations. As such in the beginning, we might ask a lot of questions in order to develop a deeper understanding about your business, your competitors and how your customers typically buy and use your products or services. Every piece of information can be a valuable insight to us. You might expect some questions such as:
- What makes your business unique in the market?
- What does your typical customer look like?
- How do your customers find you? Are they visiting your website?
- What are your expectations when investing in SEO? How do you think Search can help you?
- Who are your competitors? Do they invest in online channels?
The more information we get, the better strategies we can come up with to help achieve your targets.
Because of the complexity of SEO, we would like to work with you in a partnership arrangement rather than a typical client-agency relationship. This is where we see a more refined and open path to success for you and your business.
If you would like to catch up for a completely obligation free chat and discover what our SEO Brisbane service can specifically do for your business, simply complete the form below and we will get back to you shortly.